Sep 9, 2025
20 mins
Webflow
Webflow is more than just another web design tool — it's a real game changer for anyone who wants to balance design, functionality, and content management.
What makes Webflow special is the way it enables creative people to use a visually controlled editor to create websites that look and function like professionally developed sites.
You don't have to be a developer to get great results with Webflow. The platform is ideal for anyone who values visual design, intuitive user guidance and comprehensive control.
In this article, you'll learn why Webflow is particularly suitable for professional websites, how you can use it, and what to expect — whether you're a freelancer, an agency, or a company.
Webflow is a browser-based platform that combines design, CMS, hosting and publishing in one tool.
Instead of building your website with lines of code, use a graphical interface that allows you to visually design the layout — this automatically generates clean HTML, CSS, and JavaScript in the background.
The special feature: The platform is not limited to templates or rigid elements. You can design your website from scratch and tailor the design to suit your needs.
On top of that, Webflow offers a full-fledged CMS that allows you to capture content in a structured way and dynamically output it on the site — perfect for blogs, product pages, or other recurring content.
In contrast to classic construction kits such as Wix or Squarespace, Webflow is not a “drag & drop” solution with limited options, but a visual development tool that offers almost limitless design freedom.
You decide how big an element is, how it behaves, when it's visible, and what happens when it's clicked.
The structure of your website is based on a real box model, as you know it from HTML and CSS — just that you put it together visually.
In addition, you have the option to design any animation, interaction or visual dynamic yourself — without plugin chaos or workarounds.
The result is a workflow that is professional, stable and creative at the same time — and that inspires both designers and developers.
Webflow is versatile and flexible — and that is exactly what makes the platform so exciting for different target groups.
Designers benefit in particular because they finally no longer have to jump back and forth between design tool and developer. Everything happens in one place — from the first wireframe to the finished website.
Freelancers also appreciate the independence that Webflow offers them. They can implement their customer projects without external developers, deliver faster and react more flexibly to change requests.
For start-ups and SMEs, Webflow is the ideal solution to create a professional, high-performance website with manageable effort — without long-term dependence on agencies or technical service providers.
Agencies, in turn, use Webflow to implement high-quality projects with less development effort and at the same time offer customers a user-friendly platform to self-manage content.
Large companies benefit from scalability, security, and the ability to centrally manage design systems — all of which makes Webflow a real alternative to traditional CMS solutions.
Webflow scores points with a variety of functions that are not only well thought-out, but when combined together make workflow easier.
The visual designer provides access to HTML elements without you having to write them — so you can insert and style a grid, flexbox, sections, containers, images, or text elements directly from the interface.
Visual work makes structure, layout and content immediately visible, which is a great advantage, especially for visually minded people.
In addition, Webflow makes it possible to integrate animations and interactions directly into the page — from simple hover effects to complex scrolling animations.
The strength lies in the fact that you can implement everything in one place: No need to switch to external tools or additional libraries — Webflow offers you a holistic development environment.
Another central feature is the Webflow CMS, which allows you to centrally maintain dynamic content such as blog articles, team members, projects or events and have it automatically displayed in the design — with full layout control.
The integrated content management system (CMS) is one of the highlights of Webflow. Unlike many other website builders, it is not necessary to deal with WordPress plugins or external tools.
With the Webflow CMS, you can define your own content types — so-called “collections” — in which you can structure blog posts, testimonials, team members, or projects, for example.
The special thing: You create your design once and link it to the collection. The content is then automatically added to the layout — regardless of whether there are five or five hundred entries.
This also makes Webflow ideal for editorial teams, marketers, or project managers who want to change or publish content regularly without damaging the layout.
You can create fields for texts, images, links, numbers, colors, and references — without any programming. Webflow completely does the structuring and presentation in the frontend for you and delivers a result that both looks elegant and is implemented in a technically clean manner.
Webflow provides a creative playground when it comes to visual effects, movements, and interactive experiences.
With the integrated interaction and animation editor, you can develop exciting user experiences — such as scrolling animations, parallax effects, or dynamic overlays — without a single line of code.
You decide when something should happen: When an element enters the viewport, when clicked, when hover, or when loading a page. You control all of this visually, precisely and reproducibly.
Even complex movement patterns or responsive animations can be implemented with just a few clicks. Webflow is therefore ideal for designers who value a modern appearance and interactive user interface — without relying on external developers.
Another advantage is that all these effects are implemented cleanly and efficiently in Webflow — which has a positive effect on loading time and user experience.
In general, it can be said that Webflow is more difficult than Wordpress, as you are even freer in individual design and therefore have far more options in designing the website. If you don't use any of the ready-made Webflow templates, it can be very difficult for beginners and amateurs to find their way around the somewhat complicated Webflow program. Due to the variety of settings, we therefore recommend using a professional Webflow agency, as this saves you some nerves and, above all, time.
While you are completely free to design the website with Webflow, you can only make more advanced changes with Wordpress using CSS. Here you also have to master the programming language. This is superfluous with Webflow, as you can edit everything directly in the easy-to-use application. This gives you more freedom and more opportunities to convey your company's visions through your website. With Webflow, websites can be designed exactly the way you want and how it best represents the company's branding. However, if you want a slightly individualized website, this is also no problem, because with the Webflow templates, you can also set up a website quickly and easily with the help of ready-made layouts.
In addition, Wordpress requires a variety of apps that cause additional costs. With Webflow, all of this is integrated, which makes the additional Wordpress apps superfluous. It is absolutely no problem here to send automatically generated emails or to integrate forms into the website. In this way, Webflow saves you a huge amount of money.
In addition, customers can edit their website much easier and faster with Webflow than with Wordpress. Webflow also benefits from the ease of use here, as customers can make changes or add new content on their own without the help of web developers or Webflow agencies.
Compared to Wordpress, Webflow offers greater design freedom and more options for website design. Webflow requires a certain amount of training time, but the ease of use and the ability to work directly in the system without programming knowledge make it an efficient solution. However, support from a professional Webflow agency is recommended.
Webflow eliminates the need for numerous plugins, which cause additional costs with Wordpress, as all required functions are integrated. The ease of use of Webflow also makes it easier for customers to edit and update their website independently compared to Wordpress. Overall, Webflow offers a cost-effective and flexible solution for individual websites and demanding projects. Do you want to be told more about this? Just ask us and arrange a free initial consultation with us. Learn more
Webflow makes it easy to create responsive websites that automatically adapt to different screen sizes. This is crucial for positive SEO, as Google rewards mobile optimization. You can easily see what the mobile website looks like during website development.
In contrast to some other website builder platforms, such as Wordpress, Webflow independently generates clean and efficient code without errors that can occur when programming independently. Since search engines prefer well-structured code, this has a positive effect on SEO rankings. In addition, the clean code is also reflected in website load times and overall performance.
Webflow automatically provides SSL certificates for all hosted websites. A secure connection is not only important for user experience, but is also considered as a ranking factor by search engines.
The SEO settings can also be edited easily and easily, just like everything else with Webflow. Alt tags, meta descriptions, title tags and all other HTML tags, indexing and sitemap settings can therefore be easily added and changed. Here, too, you don't have to use the code, but you can easily carry out visual optimizations. These play a key role in optimization for search engines by precisely describing the content of the page and appealing to potential visitors. With Webflow, there is nothing standing in the way of SEO anymore.
Since SEO depends on first-class and appealing content, Webflow is also very well positioned here. The flexible Webflow CMS makes it possible to individually design websites and to determine down to the smallest detail how a page should look. The Webflow CMS also makes it easy to manage dynamic content on the website. This is crucial for SEO, as regularly updated and relevant content is preferred by search engines. By easily handling blog posts, product pages, and other content, users can optimize their SEO efforts. The combination of an uncomplicated content management system and a user-friendly user interface makes Webflow the ideal solution for websites.
The user-friendly user interface makes it easy to work on existing content. Visual programming allows even customers without previous technical knowledge to make changes to the website themselves without having to commission the programmer or even the advertising agency to do so. Especially with minor changes, this saves you time and a lot of money.
With the dynamic Webflow CMS, website content that has a consistent structure (such as blog posts, references, job postings, new products, etc.) can be easily and completely visually created. Here, too, you don't have to turn on the web designer again, but can add the desired content yourself. As a Webflow agency, we can determine precisely which elements should be included in a blog post, for example (title, cover photo, author, etc.) and determine the design to define the visual presentation of the blog post on the website. This means that customers only have to insert their images and texts.
In addition to the normal website, Webflow also offers the option of integrating an e-commerce store. Here, too, your imagination has no limits and you can implement your very individual wishes in order to score points in terms of conversion rate optimization. This is another advantage of Webflow, because with other e-commerce stores, such as Shopify, you are far from as free in terms of design and often have to be satisfied with ready-made templates.
In editor mode, customers can change their desired changes quickly and easily, even without previous knowledge. These changes can be made by providing customers with an editor account with which they can then easily browse through the website and make changes directly in the meantime. You can therefore click through any page and adjust texts, images and much more directly on the website.
Due to the simple structure of Webflow, it is very easy for Webflow agencies to optimally display even extensive websites. Unique layouts and animations are therefore no problem, as you can work completely independently of the Webflow templates. Anything you can imagine can also be designed without plugins.
Webflow stands for quick and inexpensive implementation of individual websites. As already mentioned, you no longer need a programmer for an individual website, as tailor-made websites can also be implemented in this way. Without basic knowledge of HTML or CSS, you can create an individual website through visual programming with Webflow. In addition, maintenance costs are significantly lower, as you can work on the website yourself and make changes.
A website that includes multiple languages is particularly important for companies that sell goods or services online. With an online presence in several languages, you can easily open up new markets online. Weglot Integration is a translation solution from Webflow that allows you to translate a complete website again without code. By scanning the original content of the page, Weglot recognizes visible and invisible content, including metadata, and replaces it with translations. Automatic translations are provided and can then be edited, managed, and refined via the Weglot dashboard. Weglot performs technical tasks such as adding language subdomains, which is beneficial for SEO and is in line with Google best practices for multilingual SEO. This means that no manual translation from page to page is required and there is no need for duplicate pages or websites. Webflow, combined with Weglot, provides an easy-to-use solution for creating and managing multilingual websites, avoiding the time-consuming process of manually translating and managing duplicates.
You can find all templates directly at webflow.com/templates
You can find Webflow University at university.webflow.com
Webflow offers various pricing plans that are tailored to different user groups — from individuals to freelancers to agencies and companies.
There are three main categories: site plans, e-commerce plans, and workspace plans. All include hosting, security features, and access to Webflow's design and CMS tools. Of these, we mainly recommend using the site plans:
Here you can find the latest price overview directly on Webflow: webflow.com/pricing
With Webflow, you no longer have to worry about the technical aspects of hosting — the platform does that for you.
The infrastructure is based on Amazon Web Services (AWS) and Fastly — which means: global scalability, short load times and maximum reliability.
Benefits of integrated hosting:
• Automatic SSL certificate for every site
• DDoS protection and high availability
• Daily backups & one-click restore
• No need to manually install security updates
• Zero-downtime publishing during updates
Webflow offers a significant range of built-in SEO features that are suitable for beginners and professionals alike.
You can manage titles, meta descriptions, alt texts, canonical tags, and open graph information right in the editor.
Particularly pleasant: Changes to these SEO elements can be previewed instantly — so you can see what your page looks like in Google search.
Another advantage is the ability to manually integrate **structured data** (Schema.org), which on other platforms usually only works via plugins.
301 redirects can also be configured in no time at all — a boon for rebranding processes or domain transfers.
If you prefer to work with code yourself, you can export the finished project as HTML, CSS and JavaScript. This is particularly suitable for developers who want to continue working with an external backend.
However, CMS content and interactions cannot be exported — they remain hosted on Webflow.
Webflow is also strong when it comes to **integrations: Zapier, Make, Memberstack, Outseta or Finsweet offer various extensions for newsletters, forms, member areas and much more. This allows you to take your website to a whole new level without technical hurdles.
Webflow is not only a powerful tool for individuals, but also unleashes its full strength when teams work with it.
Agencies, freelancer collectives or internal marketing departments benefit from so-called “workspaces” — a central element for collaboration.
In Workspace, you can assign role-based accounts, leave feedback directly in the editor and edit pages together without anyone accidentally destroying the design.
There is an API for developers and a simplified “editor” interface for editors, which is particularly clearly designed. There, texts, images and content can be exchanged directly — without touching the layout.
In addition, style guides and components can be managed centrally. This means consistency in design — even for large web projects with many sub-pages or with several customer projects at the same time.
Another highlight: With Webflow, you can “clone” projects, i.e. duplicate existing websites and use them as a new basis. This saves time, prevents errors and speeds up the entire process.
You can recognize a good tool not only by its functions, but above all by how it performs in practice — and Webflow is convincing across the board.
Many designers and agencies report that they can implement their projects significantly faster with Webflow than with conventional tools such as WordPress or Joomla.
The reason: Everything happens in a workflow — from layout to content to publishing. This not only saves time, but also ensures clean results.
An example: A small design agency creates a portfolio website for a client, including a blog and a dynamic project gallery.
Instead of wasting weeks coordinating with developers, designers can implement everything directly in the tool — including responsive behavior, SEO, CMS structure, and animations.
The project not only goes live faster, but also looks professional right off the bat — without any technical ballast.
Larger companies such as Dell, Zendesk or Upwork also use Webflow for microsites, landing pages or internal tools.
The platform offers them the necessary security, scalability and, above all, the creative freedom that many other systems often do not provide.
Many Webflow testimonials particularly emphasize the balance between simplicity and control — you can start right away, but you can also dive deep if you want more.
Webflow is much more than a construction kit — it is a professional, powerful and modern tool for anyone who not only wants to design websites, but also wants to control them.
Whether you're a beginner or a professional, whether you work alone or in a team — the platform adapts to your needs and grows with your requirements.
The seamless workflow is particularly convincing: You don't need any additional hosting, no external plugins and no developers for every move.
Instead, you get a platform where you can be creative, manage content, engage customers, and deliver professional results — quickly, securely, and visually clear.
So if you're building or want to build websites that should do more than just “be online,” then Webflow is probably just the solution you're looking for.
And the best part: You don't have to wait for someone to help you — you can get started right away.
If you have any further questions or cooperation requests, we will be happy to help you!
If you feel that our services are right for you - feel free to contact us. We are looking forward to a first & non-binding conversation with you!
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