The big Shopify lexicon

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Louis Poehland

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Louis Poehland

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General questions about Shopify

What is Shopify?

Shopify is an easy-to-use e-commerce platform that allows you to easily and efficiently create and manage your own online store. It provides an intuitive interface that allows you to add products, manage orders, and process sales — all without deep technical knowledge. Shopify offers numerous Shopify themes that allow you to customize the look of your store. Whether it's physical products, digital Shopify products or services — with Shopify, it's easy to get started with online retail.

What exactly does Shopify do?

Shopify offers a complete solution for online commerce: You can use it to create your online shop, upload products, manage orders, and communicate with customers — all from one easy-to-use platform. Shopify offers a variety of Shopify apps that give your store additional features, such as tools for marketing, order processing, and customer engagement. Another advantage is that Shopify takes care of all hosting, so you don't have to worry about the technical infrastructure — Shopify does that for you.

How does Shopify work?

Shopify is a cloud-based platform that allows you to manage your website from anywhere—all you need is a Shopify login. With the Shopify Editor, you can easily add products, set prices, manage inventory, and customize the look of your store by choosing from various Shopify themes. Customers can place orders directly from your website, and you can easily manage them from the Shopify dashboard. By integrating many Shopify apps, you can also activate helpful additional functions to increase sales success.

Who is Shopify for?

Shopify is perfect for small and medium-sized businesses, start-ups, content creators, influencers, as well as established companies looking for a flexible yet easy-to-use solution to create an online shop. Shopify is for anyone who needs a simple and effective platform to sell products or services. Thanks to the numerous Shopify themes, you can customize your shop so that it reflects your brand identity.

Is it hard to use Shopify?

Shopify was built with ease of use in mind. The platform is great for beginners and offers an intuitive user interface that makes it easy to create a Shopify store. Many Shopify themes are drag-and-drop customizable, giving you professional results quickly. For more complex requirements, such as the integration of certain Shopify apps, there is extensive help in the Shopify Community and Shopify Support. With these tools, you can use Shopify efficiently, whether you're a novice or an experienced user.

Lerne uns kennen!

Wir können nicht alles & auch nicht für jeden.

Daher haben wir aktuell weniger als 25 Projekte in der Betreuung.

Registration and use

How can I sign up for Shopify?

To sign up for Shopify, visit the shopify.com website and click “Try it for free.” You can sign up with your email address and start a 14-day free trial period, which allows you to try out the platform without any obligations. After signing up, you get access to your Shopify login, which allows you to add your first products, choose a Shopify theme, and design the store the way you want.

Can you convert Shopify to German?

Yes, Shopify offers the option to change the user interface to German. In the dashboard settings, you can change the language to German, which makes it easier to use, especially for users in Germany, Austria or Switzerland. This ensures that you can easily use the entire Shopify shop and administration area in German, which significantly improves the user experience.

Can you use Shopify without a business?

Legally speaking, you must register a business in most countries, including Germany, if you want to sell products and make a profit via Shopify. Shopify itself doesn't require a business registration, but as an operator of a Shopify store, you're responsible for meeting all legal requirements, including taxes and business regulations. However, this is not an obstacle for those who want to test Shopify first, as the first steps can also be carried out without a trade.

Costs and fees

How much does a Shopify store cost?

Shopify costs vary depending on the plan you choose. Getting started at $29 per month for the Basic Shopify plan, which is around 26 euros, depending on the current exchange rate. Other plans include the Shopify plan for 79 USD per month (around 72 euros) and the Advanced Shopify plan for 299 USD per month (around 270 euros). Additionally, there is Shopify Plus for large companies, which has a custom pricing structure.

What are the costs for Shopify?

In addition to the monthly Shopify costs, there are fees for transactions if you don't use an external payment provider. These vary depending on the plan you choose. In the Basic Plan, the transaction fee is 2.0%, while in the Shopify Plan it drops to 1.0% and in the Advanced Plan to 0.5%. It's a good idea to compare the various Shopify pricing options to find the right plan for your store.

How long can you use Shopify for free?

Shopify offers a 14-day free trial period. During this time, you can extensively test the platform, add products, choose a Shopify theme, and get familiar with the features. The trial period gives you plenty of opportunity to discover the benefits of the platform and decide whether Shopify is the right choice for your business before you opt for a paid plan.

Lerne uns kennen!

Wir können nicht alles & auch nicht für jeden.

Daher haben wir aktuell weniger als 25 Projekte in der Betreuung.

Features and apps

Which apps are important for Shopify?

There are numerous Shopify apps that can extend the functionality of your store. Key apps include SEO optimization tools, Mailchimp for email marketing, Oberlo for dropshipping, and Klarna as a payment solution. Choosing the right Shopify apps depends on your specific needs — whether you need marketing, shipping, customer service, or analytics tools. Using apps can make your Shopify store more functional and help you run your business more efficiently.

Security and privacy

How secure is Shopify?

Shopify places great value on security to protect the data of shop owners and their customers. All Shopify stores come with SSL encryption as standard, which means that data transfer is secure. Shopify also carries out regular security updates and ensures that the platform is always up to date. For shop owners, Shopify offers 24/7 support to help with technical issues or security issues. This makes Shopify a trustworthy platform for e-commerce.

We are looking forward to hearing from you.

Louis Poehland

Louis Poehland

I'm the founder & managing director of Red Freckles®. We have been helping companies achieve their digital success since 2019.

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