Your new Shopify shop with us as a Shopify agency - how does it work?

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Louis Poehland

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Louis Poehland

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What is Shopify? An introduction to the world of e-commerce

In today's digital era, online retail has become an integral part of our everyday lives. Whether you're a small start-up or an established company, having an online presence is essential. One of the leading platforms that makes this transition easier is Shopify. But what exactly is Shopify and why is it so popular? In this blog post, I'll give a comprehensive overview of Shopify and explain the reasons for its success.

What is Shopify?

Shopify is an easy-to-use e-commerce platform that allows entrepreneurs to create and run their own online store. Since its founding in 2006, Shopify has become one of the leading providers in e-commerce, with millions of active users worldwide. The platform has everything you need to sell products online, including website design, payment processing, marketing tools, and customer support.

Key features of Shopify

  1. simplicity and ease of use: One of Shopify's biggest benefits is its ease of use. Even without in-depth technical knowledge, users can create a professional online shop within a short period of time. Shopify offers an intuitive user interface and numerous templates that can be customized to suit individual needs.
  2. Diverse design templates: Shopify offers a variety of professionally designed templates that are easy to customize. This allows companies to ensure that their online shop is visually appealing and unique.
  3. Integrated payment processing: With Shopify Payments, merchants can accept credit card payments directly on their website without having to worry about complicated payment integrations. Shopify also supports numerous other payment providers, such as PayPal, Stripe, and many more.
  4. scalability: Whether you're just starting out or are already an established company, Shopify grows with your business. The platform offers various pricing plans and extensions that can be adapted to the needs of businesses of all sizes.
  5. Extensive app integration: The Shopify App Store offers thousands of apps that can extend the functionality of your online store. From marketing tools to inventory management to customer service apps, the options are almost endless.
  6. SEO and marketing tools: Shopify provides numerous tools to increase your visibility on search engines and carry out marketing campaigns. This includes SEO optimizations, email marketing integrations, and social media links.

Why Shopify

Shopify's popularity can be attributed to several key factors:

  • cost efficiency: For small businesses and start-ups, Shopify offers a cost-effective way to get into e-commerce without having to make large initial investments.
  • Safety and reliability: Shopify takes care of the security of your data and that of your customers, provides regular backups, and ensures high availability.
  • Support and community: Shopify offers 24/7 customer support and an active community where users can share experiences and support each other.

The process of a classic Shopify project: How to start your new online shop with us

Building an online shop can be a demanding task, but with the right support, it becomes a smooth and successful process. A specialized Shopify agency can help you create your Shopify store professionally and efficiently. In this blog post, we explain step by step how a classic Shopify project for a new online shop works.

1. Initial contact and requirements analysis

First contact: The first step in a Shopify project starts with the initial contact between you and the Shopify agency. This can be done by telephone, email or via a contact form on the agency's website. The goal of this contact is to set up an initial meeting to discuss your vision and goals for the new Shopify store.

Consultation: During this detailed conversation, the Shopify agency will determine your needs and expectations. Questions are asked about your company, your products, and your target group. It also analyses which specific features and designs your Shopify shop should have.

2. Planning and concept development

project planning: After the requirements have been clarified, a kick-off meeting takes place. Here, the Shopify agency presents the project team and determines the communication channels. A detailed schedule is created, which defines the milestones and deadlines for the project.

concept development: In this phase, the Shopify agency starts the market analysis. It looks at how the competition is positioned and which best practices can be adopted for your Shopify store. Based on these analyses, a concept for the design and functionalities of your new online shop is developed.

3. Design and development

Design phase: The Shopify agency starts designing your Shopify store. You'll receive drafts and design suggestions that are tailored to your brand identity. It takes into account layout, colors, fonts, and other visual elements to create an appealing and easy-to-use Shopify store.

Development phase: After approval of the design, the technical implementation begins. The Shopify agency develops your Shopify shop and integrates all necessary functions, such as payment processing, shipping options and product catalogs. Attention is also paid to optimization for mobile devices in order to ensure a smooth user experience.

4. Testing and optimization

Test phase: Before the Shopify shop goes live, the Shopify agency carries out comprehensive tests. All functions are tested to ensure that everything works properly. It checks whether payment processing runs smoothly, navigation is intuitive and that all content is displayed correctly.

optimization: Based on the test results, final adjustments may be made. The Shopify agency ensures that your Shopify shop is running optimally and is ready for launch.

5. Launch and Support

Launch: The big moment has arrived — your new Shopify store goes live! The Shopify agency will help you launch and ensure that everything runs smoothly. It helps you to manage your first orders and quickly solve potential start-up difficulties.

Support and maintenance: Even after the launch, the Shopify agency stays by your side. It provides ongoing support and maintenance to ensure that your Shopify store is always up to date and running smoothly. It also helps you implement marketing strategies to make your online shop successful.

How much does an online shop cost with Shopify? A comprehensive overview

If you're thinking about creating an online store, Shopify is one of the best options out there. But how much does it actually cost to run a Shopify store? In this blog post, we'll look at the various cost aspects that you should consider when using Shopify, from the fixed costs for the Shopify platform itself to optional costs for apps and working with a Shopify agency.

Fixed costs for Shopify

Shopify offers various pricing plans that are tailored to the different needs and budgets of businesses. Here are the main plans you should consider:

  1. Basic Shopify: Starting at $39 per month
    • Great for small businesses and start-ups.
    • Offers all the basic features to start an online store, including unlimited products, discount codes, and basic reporting.
  2. Shopify: Starting at $105 per month
    • Suitable for growing businesses.
    • Includes advanced reports, gift cards, and professional reporting.
  3. Advanced Shopify: Starting at $399 per month
    • For large companies with higher requirements.
    • Offers advanced reporting features, a lower credit card fee rate, and an advanced report generator.

In addition to these plans, there is the Shopify Plus-Plan tailored for large companies and brands starting at $2000 per month.

Optional costs: apps and extensions

While Shopify's basic features are enough to run a successful online store, you can customize and improve your store with various apps and extensions. Here are a few examples:

  1. marketing apps: Costs can range from $10 to $50 per month.
    • Tools for email marketing, SEO, social media integration, and more.
  2. Design and layout: Costs can range from $50 to $200 once or monthly.
    • Premium themes and design tools to improve the look of your shop.
  3. Shipping and logistics apps: Costs can range from $10 to $100 per month.
    • Automated shipping solutions, inventory management, and dropshipping integrations.
  4. customer service apps: Costs can range from $20 to $100 per month.
    • Live chat tools, CRM systems, and help desk software.

Costs for a Shopify agency

Working with a Shopify agency can help you create a professional and functional online store. The costs for this vary greatly depending on the scope of the project and the specific requirements. Here's a rough overview:

  1. Small projects: Starting at 1000 EUR
    • Basic shop setup, theme customization, and integration of basic apps.
  2. Medium-sized projects: Between 3000 and 8000 EUR
    • Includes more customization, additional features, and advanced design work.
  3. Big projects: Starting at 10,000 EUR and more
    • Complete customization, integration of complex functions, customized solutions, and comprehensive marketing strategies.

The cost of a Shopify agency depends on many factors, including the complexity of the design, the number of features to integrate, and the amount of support needed after the store launches.

conclusion

Shopify offers a flexible and scalable solution for building an online shop, with a transparent pricing structure and a wide range of customization options. The total costs depend on your individual needs and the scope of your project. By working with an experienced Shopify agency, you can ensure that your shop is optimally set up and that your business goals are achieved. Whether you're a small start-up or a big company, Shopify gives you the tools and support you need to be successful in e-commerce.

We are looking forward to hearing from you.

Louis Poehland

Louis Poehland

I'm the founder & managing director of Red Freckles®. We have been helping companies achieve their digital success since 2019.

Frequently asked questions

How much does it cost to create a Shopify store?

The cost of a Shopify store depends heavily on individual requirements. A simple shop can already be done with a budget of 800€ start. Depending on the design, functions and individual adjustments, the price rises accordingly.

What does the price of a Shopify store depend on?

Costs depend on several factors, including:

Scope of design (standard theme vs. custom design)

Number of products and categories

Required functions (e.g. subscription models, product configurators, special checkout options)

Integrate external tools or payment providers

SEO and performance optimization

Are there ongoing costs after development?

Yes, in addition to the one-time development fee, there are monthly Shopify fees, which vary by plan. In addition, maintenance, updates and marketing measures may result in additional costs if they are supervised by us.

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